Author Archives: Inspiring Exhibitors

STAFF TRAINING FOR TRADE SHOWS – DOES IT EVEN MATTER?

Well let’s start with a statistic from Exhibitor Online that suggests 85% of the success of your stand will be down to the people on it. 85%!! More important than how your stand looks, what you’re giving away or where you’re sleeping, but generally given less time, discussion and money than most other elements of trade show planning.  Think about

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ARE EXHIBITIONS THE RIGHT MARKETING TACTIC FOR START-UPS?

Exhibitions can be a fantastic catalyst for new businesses, announcing their arrival in the sector and introducing them to potential customers. They can also be an expensive nightmare without the appropriate planning, budget and control – so is it the right tactic for your new business? Here’s some inspiration before you jump in!

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FACIAL RECOGNITION: EXHIBITION NIGHTMARE OR THE REALITY DREAM

Last night was not a good night.  I awoke, sweating, screaming, terrified – certain that those darn Whitewalkers were coming for me! But when I’d finally managed to drift back off, rocked to sleep by the gentle sites and sounds of the exhibiton floor running through my mind, the dreams were even more vivid – only this time I couldn’t

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