Tag Archives: better return from trade shows

ARE EXHIBITIONS THE RIGHT MARKETING TACTIC FOR START-UPS?

Exhibitions can be a fantastic catalyst for new businesses, announcing their arrival in the sector and introducing them to potential customers. They can also be an expensive nightmare without the appropriate planning, budget and control – so is it the right tactic for your new business? Here’s some inspiration before you jump in!

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PLANNING A TRADE SHOW VISIT? BUT HOW SERIOUSLY ARE YOU PLANNING?

Much of our time is spent helping exhibitors plan effectively for trade shows. Steering them through selecting which show is right for their business and how to set SMART objectives are crucial elements of ensuring their trade show campaign generates maximum ROI.  But, on the flip side how much time do visitors put into preparing for attending a trade show?

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