MAKING YOUR OWN RULES: ADVICE FOR EMPOWERING YOUR SQUAD AT EXHIBITIONS
If 85% of the success of your stand is down to your staff, shouldn’t they be involved in setting the rules?
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SALES OR MARKETING – WHO’S RESPONSIBLE FOR TRADE SHOWS?
Are you trying to navigate the sales:marketing tension in planning your next exhibition? You’re not alone but here’s some advice for collaborating your way through it!
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