Tag Archives: exhibitions

FESTIVALISATION: WHAT WE LEARNED WHEN NASHVILLE CAME TO LONDON

You may not know this, but there’s nothing I enjoy more than pulling on my cowboy boots, grabbing some Tequila and hollering along to a procession of country artists singing about drinking beer, buying trucks and falling in love.  I’m not ashamed to admit I’m one of ‘those’ bro country groupies, where it’s less about the rhinestones and cheating and

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PLANNING A TRADE SHOW VISIT? BUT HOW SERIOUSLY ARE YOU PLANNING?

Much of our time is spent helping exhibitors plan effectively for trade shows. Steering them through selecting which show is right for their business and how to set SMART objectives are crucial elements of ensuring their trade show campaign generates maximum ROI.  But, on the flip side how much time do visitors put into preparing for attending a trade show?

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