Inspiring You Towards More Profitable Trade Shows
As summer slowly slides by and we start to approach the colourful but cooler shades of autumn, no doubt many businesses are starting to think about strategic planning for 2020. If it already sounds too soon, there are many companies who have it nailed and are onto fleshing out the finer points of tactical execution…. not that we’re trying to
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How can Whitewalkers, Jon Snow and the Battle for the Iron Throne inspire us to exhibit brilliantly? Here’s our thoughts from our trip to the Game of Thrones touring exhibition!
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Most exhibitors focus on ensuring their key buying contact visits their stand at trade shows. But have you ever considered how inviting multiple contacts could power up your post-show performance?
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Ever come away from a trade show with a bag full of goodies that go straight in the bin? Here’s how to make sure your exhibition giveaways move visitors along the path to doing business with you!
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Exhibitions can be a fantastic catalyst for new businesses, announcing their arrival in the sector and introducing them to potential customers. They can also be an expensive nightmare without the appropriate planning, budget and control – so is it the right tactic for your new business? Here’s some inspiration before you jump in!
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If 85% of the success of your stand is down to your staff, shouldn’t they be involved in setting the rules?
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You may not know this, but there’s nothing I enjoy more than pulling on my cowboy boots, grabbing some Tequila and hollering along to a procession of country artists singing about drinking beer, buying trucks and falling in love. I’m not ashamed to admit I’m one of ‘those’ bro country groupies, where it’s less about the rhinestones and cheating and
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