WHEN IS AN EXHIBITION NOT AN EXHIBITION?

What’s the difference between an exhibition and a conference and does it even matter?
Read moreWhat’s the difference between an exhibition and a conference and does it even matter?
Read moreSo many of us fall into events after ‘training’ to do something else – is it time to try and more proactively light some fires in great young, talent?
Read moreWe all know that trade shows have evolved and long gone are the days when exhibitors came back with order books bursting at the seams or pockets full of cash (although if this is you, then high-five and keep up the good work!). I think most people in the industry would agree that as we approach the 2020’s, trade shows
Read moreWant to get better returns from your trade show investment – here’s 5 top tips to inspire you!
Read moreHere’s what we learnt from the brilliant SamsungKC experience lab in London that could help power up your exhibitioning!
Read moreAs summer slowly slides by and we start to approach the colourful but cooler shades of autumn, no doubt many businesses are starting to think about strategic planning for 2020. If it already sounds too soon, there are many companies who have it nailed and are onto fleshing out the finer points of tactical execution…. not that we’re trying to
Read moreHow can Whitewalkers, Jon Snow and the Battle for the Iron Throne inspire us to exhibit brilliantly? Here’s our thoughts from our trip to the Game of Thrones touring exhibition!
Read moreMost exhibitors focus on ensuring their key buying contact visits their stand at trade shows. But have you ever considered how inviting multiple contacts could power up your post-show performance?
Read moreEver come away from a trade show with a bag full of goodies that go straight in the bin? Here’s how to make sure your exhibition giveaways move visitors along the path to doing business with you!
Read moreExhibitions can be a fantastic catalyst for new businesses, announcing their arrival in the sector and introducing them to potential customers. They can also be an expensive nightmare without the appropriate planning, budget and control – so is it the right tactic for your new business? Here’s some inspiration before you jump in!
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