Tag Archives: inspiration

INFLUENCING YOUR INTERNALS – 3 FLIPS FOR STARTING THE TRADE SHOW CONVERSATION

As summer slowly slides by and we start to approach the colourful but cooler shades of autumn, no doubt many businesses are starting to think about strategic planning for 2020. If it already sounds too soon, there are many companies who have it nailed and are onto fleshing out the finer points of tactical execution…. not that we’re trying to

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ARE EXHIBITIONS THE RIGHT MARKETING TACTIC FOR START-UPS?

Exhibitions can be a fantastic catalyst for new businesses, announcing their arrival in the sector and introducing them to potential customers. They can also be an expensive nightmare without the appropriate planning, budget and control – so is it the right tactic for your new business? Here’s some inspiration before you jump in!

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FESTIVALISATION: WHAT WE LEARNED WHEN NASHVILLE CAME TO LONDON

You may not know this, but there’s nothing I enjoy more than pulling on my cowboy boots, grabbing some Tequila and hollering along to a procession of country artists singing about drinking beer, buying trucks and falling in love.  I’m not ashamed to admit I’m one of ‘those’ bro country groupies, where it’s less about the rhinestones and cheating and

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