INFLUENCING YOUR INTERNALS – 3 FLIPS FOR STARTING THE TRADE SHOW CONVERSATION

As summer slowly slides by and we start to approach the colourful but cooler shades of autumn, no doubt many businesses are starting to think about strategic planning for 2020. If it already sounds too soon, there are many companies who have it nailed and are onto fleshing out the finer points of tactical execution…. not that we’re trying to

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STAFF TRAINING FOR TRADE SHOWS – DOES IT EVEN MATTER?

Well let’s start with a statistic from Exhibitor Online that suggests 85% of the success of your stand will be down to the people on it. 85%!! More important than how your stand looks, what you’re giving away or where you’re sleeping, but generally given less time, discussion and money than most other elements of trade show planning.  Think about

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ARE EXHIBITIONS THE RIGHT MARKETING TACTIC FOR START-UPS?

Exhibitions can be a fantastic catalyst for new businesses, announcing their arrival in the sector and introducing them to potential customers. They can also be an expensive nightmare without the appropriate planning, budget and control – so is it the right tactic for your new business? Here’s some inspiration before you jump in!

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