WHEN IS AN EXHIBITION NOT AN EXHIBITION?
What’s the difference between an exhibition and a conference and does it even matter?
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TALKING TECH: WHAT MADE US SMILE AT EVENT TECH LIVE 2019
Here’s what we loved from Event Tech Live 2019…and a big old plea on behalf of exhibitors to Event Management Platforms!
Read moreLIGHTING FIRES: HOW CAN WE IGNITE THE EVENT PASSION IN YOUNG TALENT?
So many of us fall into events after ‘training’ to do something else – is it time to try and more proactively light some fires in great young, talent?
Read moreWHY VISITORS MEAN NO WHEN THEY SAY YES AT A TRADE SHOW!
We all know that trade shows have evolved and long gone are the days when exhibitors came back with order books bursting at the seams or pockets full of cash (although if this is you, then high-five and keep up the good work!). I think most people in the industry would agree that as we approach the 2020’s, trade shows
Read more5 KEY THINGS TO DRIVE YOUR ROI AT TRADE SHOWS
Want to get better returns from your trade show investment – here’s 5 top tips to inspire you!
Read moreSHOW DON’T SELL: WHY SAMSUNG NAILS THE BRAND EXPERIENCE
Here’s what we learnt from the brilliant SamsungKC experience lab in London that could help power up your exhibitioning!
Read moreWHEN THE WORLDS OF EXHIBITIONS & ACADEMIA COLLIDE…
…You get great coffee, a fresh perspective and some fantastic feels for the future. Earlier this week I took some time out for a coffee with James Musgrave, Head of UK Centre for Events Management at Leeds Beckett University. It’s a good job we scheduled the meeting for 3.30pm – any earlier and we’d have spent the whole day sharing
Read moreINFLUENCING YOUR INTERNALS – 3 FLIPS FOR STARTING THE TRADE SHOW CONVERSATION
As summer slowly slides by and we start to approach the colourful but cooler shades of autumn, no doubt many businesses are starting to think about strategic planning for 2020. If it already sounds too soon, there are many companies who have it nailed and are onto fleshing out the finer points of tactical execution…. not that we’re trying to
Read moreGEEKED OUT ON GAME OF THRONES! WHAT WE LEARNT ABOUT TRADE SHOWS FROM WESTEROS!
How can Whitewalkers, Jon Snow and the Battle for the Iron Throne inspire us to exhibit brilliantly? Here’s our thoughts from our trip to the Game of Thrones touring exhibition!
Read moreWHY IT’S NO LONGER ENOUGH TO GET JUST YOUR BUYER TO A TRADE SHOW
Most exhibitors focus on ensuring their key buying contact visits their stand at trade shows. But have you ever considered how inviting multiple contacts could power up your post-show performance?
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Inspiring Exhibitors & Live Events 