Inspiring You Towards More Profitable Trade Shows & Live Events
Ever come away from a trade show with a bag full of goodies that go straight in the bin? Here’s how to make sure your exhibition giveaways move visitors along the path to doing business with you!
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How often have you walked around an exhibition turning green with envy at the sleek lines and brilliant lighting of a competitors stand? Or conversely, stood and looked at a stand for ages thinking ‘I have no idea who thought those colours / graphics / live monkeys were a good idea?”. That’s the biggest problem with stand design, it’s so
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Well let’s start with a statistic from Exhibitor Online that suggests 85% of the success of your stand will be down to the people on it. 85%!! More important than how your stand looks, what you’re giving away or where you’re sleeping, but generally given less time, discussion and money than most other elements of trade show planning. Think about
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Exhibitions can be a fantastic catalyst for new businesses, announcing their arrival in the sector and introducing them to potential customers. They can also be an expensive nightmare without the appropriate planning, budget and control – so is it the right tactic for your new business? Here’s some inspiration before you jump in!
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Last night was not a good night. I awoke, sweating, screaming, terrified – certain that those darn Whitewalkers were coming for me! But when I’d finally managed to drift back off, rocked to sleep by the gentle sites and sounds of the exhibiton floor running through my mind, the dreams were even more vivid – only this time I couldn’t
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If 85% of the success of your stand is down to your staff, shouldn’t they be involved in setting the rules?
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If you’re operating in the ‘corporate world’ it’s quite likely that your Event & Exhibition Manager resource is bolted onto several other responsibilities in someone’s role. It certainly was in my 20 year’s of corporate experience. I might have been the National Account Manager responsible for £000’s of my company’s profit, but somehow that also made me obviously capable of
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You may not know this, but there’s nothing I enjoy more than pulling on my cowboy boots, grabbing some Tequila and hollering along to a procession of country artists singing about drinking beer, buying trucks and falling in love. I’m not ashamed to admit I’m one of ‘those’ bro country groupies, where it’s less about the rhinestones and cheating and
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Are you trying to navigate the sales:marketing tension in planning your next exhibition? You’re not alone but here’s some advice for collaborating your way through it!
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Its a busy time in the events industry next week and we can’t wait to hit International Confex – here’s the Top 5 things we’re looking forward to!
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Inspiring Exhibitors & Live Events 