DATA AND CONTENT WIN IN VIRTUAL – BUT SO WHAT??
As Virtual Events play an increasingly important role in Exhibitions here’s how Exhibitors can benefit from what we’re already learning
Read moreCategory Archives: The Exhibitionist
EXHIBITING CONFIDENCE: WHY COVID-19 IS JUST ANOTHER RISK TO BE MANAGED!
Not sure about whether attending an exhibition during Covid-19 is going to be safe? Here’s why we’re confident there will be much less risk than popping down the shops!
Read moreWHy we weren’t all about the VIRTUAL this summer!
Have you got caught up in the Virtual vs Real World event debate this summer? Here’s why we’re firmly in the Real World camp!
Read moreTALKING FROM BEHIND CLOSED DOORS
Talking to prospects and visitors is ever more important when an exhibition has been postponed – here’s some ideas for effective conversations
Read more2019: TOP OF THE BLOGS!
What are the five big things that could power up your trade show returns and who’s talking about them across the web?
Read moreLIGHTING FIRES: HOW CAN WE IGNITE THE EVENT PASSION IN YOUNG TALENT?
So many of us fall into events after ‘training’ to do something else – is it time to try and more proactively light some fires in great young, talent?
Read moreWHEN THE WORLDS OF EXHIBITIONS & ACADEMIA COLLIDE…
…You get great coffee, a fresh perspective and some fantastic feels for the future. Earlier this week I took some time out for a coffee with James Musgrave, Head of UK Centre for Events Management at Leeds Beckett University. It’s a good job we scheduled the meeting for 3.30pm – any earlier and we’d have spent the whole day sharing
Read moreGEEKED OUT ON GAME OF THRONES! WHAT WE LEARNT ABOUT TRADE SHOWS FROM WESTEROS!
How can Whitewalkers, Jon Snow and the Battle for the Iron Throne inspire us to exhibit brilliantly? Here’s our thoughts from our trip to the Game of Thrones touring exhibition!
Read moreSTAND DESIGN: WHAT DOES IT TAKE TO BE A WINNER?
How often have you walked around an exhibition turning green with envy at the sleek lines and brilliant lighting of a competitors stand? Or conversely, stood and looked at a stand for ages thinking ‘I have no idea who thought those colours / graphics / live monkeys were a good idea?”. That’s the biggest problem with stand design, it’s so
Read moreSTAFF TRAINING FOR TRADE SHOWS – DOES IT EVEN MATTER?
Well let’s start with a statistic from Exhibitor Online that suggests 85% of the success of your stand will be down to the people on it. 85%!! More important than how your stand looks, what you’re giving away or where you’re sleeping, but generally given less time, discussion and money than most other elements of trade show planning. Think about
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Inspiring Exhibitors & Live Events 