Category Archives: The Exhibitionist

5 REASONS WHY AN IN-HOUSE EVENT MANAGER AMPLIFIES YOUR EXHIBITION STRATEGY

If you’re operating in the ‘corporate world’ it’s quite likely that your Event & Exhibition Manager resource is bolted onto several other responsibilities in someone’s role.  It certainly was in my 20 year’s of corporate experience.  I might have been the National Account Manager responsible for £000’s of my company’s profit, but somehow that also made me obviously capable of 

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FESTIVALISATION: WHAT WE LEARNED WHEN NASHVILLE CAME TO LONDON

You may not know this, but there’s nothing I enjoy more than pulling on my cowboy boots, grabbing some Tequila and hollering along to a procession of country artists singing about drinking beer, buying trucks and falling in love.  I’m not ashamed to admit I’m one of ‘those’ bro country groupies, where it’s less about the rhinestones and cheating and

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PLANNING A TRADE SHOW VISIT? BUT HOW SERIOUSLY ARE YOU PLANNING?

Much of our time is spent helping exhibitors plan effectively for trade shows. Steering them through selecting which show is right for their business and how to set SMART objectives are crucial elements of ensuring their trade show campaign generates maximum ROI.  But, on the flip side how much time do visitors put into preparing for attending a trade show?

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WHY ARE MOST CARAVANS WHITE? 5 TIPS FOR STAND DESIGN

We’re currently working with a client who’s exhibiting at an event with over 3,000 exhibitors and 150,000 visitors. They were asking us for some advice about how they can stand out at a crowded show but also make sure they attract the most valuable prospects. That’s a big old question to answer, but as we were mulling over their options

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