We work with a variety of clients from exhibitors event managers and event organisers.

Below is a brief outline on how we helped some of our clients deliver on their objectives together with their thoughts on working with us:

Lactalis McLelland

One of the leading global dairy businesses producing brands including Seriously, President Brie, Galbani Mozzarella and Rachel’s Organic.Lactalis Logo_UK&IRE

Lactalis McLelland operate at UK consumer and trade shows including The Royal Highland Show and asked ProExTra to complete a consultancy based project. The outputs included:

  • We carried out a Critical Analysis of their trade show proposition including stand design, pre-show marketing, objectives & measurement, collateral and squad with recommendations for future development which we continue to provide feedback and recommendations for following every event we are a part of.
  • Production of a bespoke Operations Manual covering the end to end process
  • Review of current literature and selling tools with suggestions for improvements
  • Fully staffed and manage the Lactalis McLelland stand at the Royal Bath and West Show.
  • Supported Lactalis at the Bidfood Exhibitions at Farnborough and Manchester – recruited a celebrity Chef for a number of live cooking sessions, helped to design recipe menus as handouts to Buyers attending the show.


  • Helped design, Coordinate, Host and staff a Live Cooking Experience Theatre at Love Cheese Live event in 2021 & 2022
  • Provided our Mobile Bar which was rebranded and used as a delivery platform to serve product from at the 2022 Barcode Festival.
  • 20220707_130118Constantly looking at new opportunities for Lactalis to enhance their market exposure via Live Events.

Nichola & Steve have been an invaluable source of practical information, and a great sounding board for ideas around trade shows for many years. They have provided me with fantastic tools for planning and running trade show stands, and have also offered constructive and relevant feedback post events to ensure continuous improvements.

I would highly recommend them to anyone looking to get more out of their presence at events, be they trade or consumer facing, and I am looking forward to continuing to work with them on future projects.

Jason Simpson, Ecommerce and Commercial Development Manager, Lactalis McLelland 

Love Cheese live 2021:

DIT logo 360 x 280

The D.I.T. is a Government department responsible for striking & extending trade agreements between the UK and other countries. We have been engaged with both the North East and East of England D.I.T. regions.

The D.I.T. North East region identified that businesses who were attending overseas events with financial support from the D.I.T. would benefit from a better understanding of how to execute trade shows more effectively. A series of workshops have been developed which build the skills and confidence of delegates and enable them to more productively plan, implement and evaluate their trade show presence.

Several delegates have attended workshops so far with exhibitors having significantly changed their plans for trade shows which returned a higher quality of lead capture, quicker conversion to business and a significant uplift in feature coverage across national news and media. More recently the framework of the Live D.I.T. Workshops was adapted to deliver both live and pre-recorded Webinar sessions and content for D.I.T.’s clients.

ProExTra have delivered an excellent series of  in person and webinar based comprehensive exhibitor traininghttps___cdn.evbuc.com_images_46541482_234519833242_1_original workshops. Feedback from companies has been very positive and enthusiastic and has enabled them to generate more profitable business from their trade show investments.

Commissioning and working with ProExTra has been a very good experience. Not only are they knowledgeable and professional, but they are consistently customer-focussed,  passionate about the quality of their service and continually seeking to review, improve and innovate to the benefit of their clients..

Nynzi Maung, Virtual Export Manager, North East

Screenshot 2022-02-09 152310We have subsequently also delivered bespoke exhibition training for clients in partnership with the East of England D.I.T. region using the same principals of the Live Workshops and Webinars above but targeted at specific Trade Shows / Sectors that the East of England D.I.T were supporting clients with at that time. We have also contributed content for the D.I.T. East of England Blog.

The following is a Vox-Pop captured following an East of England D.I.T. Workshop


William Reed Business Media

A global leader in B2B communications, informing business growth in the grocery, hospitality, food & drink, cosmetic and manufacturing industries.

We have been engaged with WRBM for over 10 years across a variety of projects including live theatre production, visitor recruitment, show publicity, sponsor liaison and show review.

Services we have delivered for WRBM include:

  • Identifying and booking keynote speakers for live theatres at National Convenience Show and Food and Drink Expo
  • Capture ncs 001Managing all pre-show logistics with speakers along with on-site delivery of all live theatre programmes including food preparation, slide creation and logistics management
  • Established a peer advocacy campaign using key visitor case studies to inspire fellow visitors to register and attend executed both on-line and through trade media
  • Key sponsor liaison to ensure exhibitors (e.g. Unilver, General Mills, Coors, JTI) were fully prepared and maximising all marketing opportunities to drive effective returns
  • Developing, planning and executing brand ambassador campaigns installing a national team in key cash and carry sites to register and recruit key visitors
  • Filmed a series of Vox-Pop videos using Retailers to advocate for the show

From thinking creatively about speakers and content to seamless on site execution it’s been a great experience in what could have been a pressured and tense environment. Every speaker presentation was delivered on time, on brief and on budget without any logistical or technical hitches. The team are calm under pressure, resilient, innovative and great fun to work with – I didn’t worry for a second that it would be anything but a great show.

Clair Bowman, Features Manager, WRBM

We have extended our brief across a number of projects in relation to the National Convenience Show and found the team to be consistently creative, passionate and reliable. We get a job well done but also ideas about how we can change and evolve in the future to improve our offering which isn’t something you get from many suppliers.

Julie Addlington, Group Marketing Manager, WRBM

This is part of a series of Vox-Pop videos we did to promote the show using real retailers across the sector:


MACO UK are an award winning and highly respected member of the window and door industry. Their UK operation is recognised as a state of the art logistics and customer care centre delivering their products countrywide with confidence.

We delivered a bespoke workshop for their Exhibition Squad and Senior Management Team in order for them to understand the organisation’s  targets and objectives for their industry show and what their role would be to deliver on these.  The overall ethos of the day was to empower them to take full responsibility of their participation in the showbrand pre, during and post event. As part of this engagement we incorporated a role-playing session and produced a refresher video for the Squad members to digest before the show. The Video re-enforced the agreed standards and methodology of their tasks as agreed during the workshop between themselves as a unified team and their employers.

MACO UK engaged ProExTra to deliver a bespoke exhibitor training workshop with some additional pre-show video support prior to our industry’s flagship event.

Subsequently we have experienced an increase in qualified pipeline leads of over 50% from the show compared to the last time we exhibited at the same event.

We would highly  recommend ProExTra’s approach to exhibitor training to any organisation looking to increase their ROI from a trade show. 

Mark Enderby,  MACO UK


The UK’s leading exhibition for the automotive aftermarket and  vehicle production sector, owned by leading global event organisation Messe Frankfurt.

Capture AMB

JOB3075W425Ahead of the 2019 event, the organisers held an exhibitor day at which ProExTra delivered a 90 minute session to inspire delegates plan and execute their show better and drive a stronger ROI.  Over 100 exhibitors left the session with the skills and confidence to positively impact on their event delivery.

From the start Steve & Nichola  knew what we were looking to achieve from our Exhibitor Training Day and they delivered. On the day they provided training & advice on planning & delivering a successful campaign which encompassed a range of both new & experienced exhibitors.

They were easy to work with, enthusiastic & knowledgeable. We have had some fantastic feedback from our exhibitors on the training & would highly recommend them to both organisers & exhibitors. 

Simon Albert, Managing Director, Automechanika 

Picture1CRESS Systems

CRESS design and manufacture energy storage systems for industrial efficiency.

Richard Bradshaw of CRESS initially attended an Exhibitor Training workshop as part of a local Department for International Trade event ahead of exhibiting at T.O.C. Europe. Feeling that his team would benefit from what he’d learned, he asked ProExTra to deliver a 2 hour training session via video-conference to his VP Global Sales based in UAE, followed by regular video conference follow-ups to check on progress and sense check further developments.

Although the team were experienced in delivering trade shows, they were able to elevate their proposition to the next level, thinking more deeply about objectives, stand collateral and how their team would respond to visitor conversations.

Thank you for all your help and support with our TOC event planning. It turned out to be a very successful event for us. Lots of high quality leads and  interested visitors with everything running very smoothly. The preparation and your contribution was vital and paid off by giving us a well executed event with no glitches.

Ziad Banna, Vice President, Global Sales