We work with a variety of clients from exhibitors to event managers – here’s their thoughts on working with us.
Lactalis McLelland is one of the leading global dairy businesses producing brands including Seriously, President Brie, Galbani Mozzarella and Rachel’s Organic.
Lactalis McLelland operate at UK consumer and trade shows including The Royal Highland Show and asked ProExTra to complete a consultancy based project. The outputs included:
- Critical analysis of their current trade show proposition including stand design, pre-show marketing, objectives & measurement, collateral and squad with recommendations for future development
- Production of a bespoke Operations Manual covering the end to end process
- Review of current literature and selling tools with suggestions for improvements
Nichola & Steve have been an invaluable source of practical information, and a great sounding board for ideas around trade shows for many years. They have provided me with fantastic tools for planning and running trade show stands, and have also offered constructive and relevant feedback post events to ensure continuous improvements.
I would highly recommend them to anyone looking to get more out of their presence at events, be they trade or consumer facing, and I am looking forward to continuing to work with them on future projects.
Jason Simpson, Senior NAM, Lactalis McLelland
The Department for International Trade (D.I.T.) is the Government department responsible for striking & extending trade agreements between the UK and non-EU countries.
The D.I.T. North East region identified that businesses who were attending overseas events with financial support from the D.I.T. would benefit from a better understanding of how to execute trade shows more effectively. A series of workshops have been developed which build the skills and confidence of delegates and enable them to more productively plan, implement and evaluate their trade show presence.
Several delegates have attended workshops so far with exhibitors having significantly changed their plans for trade shows which returned a higher quality of lead capture, quicker conversion to business and a significant uplift in feature coverage across national news and media.
ProExTra have delivered an excellent series of comprehensive exhibitor training workshops. Feedback from companies has been very positive and enthusiastic and has enabled them to generate more profitable business from their trade show investments.
Commissioning and working with ProExTra has been a very good experience. Not only are they knowledgeable and professional, but they are consistently customer-focussed, passionate about the quality of their service and continually seeking to review, improve and innovate.
Nynzi Maung, Virtual Export Manager
CRESS Systems design and manufacture energy storage systems for industrial efficiency.
Richard Bradshaw of CRESS initially attended an Exhibitor Training workshop ahead of exhibiting at T.O.C. Europe. Feeling that his team would benefit from what he’d learned, he asked ProExTra to deliver a 2 hour training session via video-conference to his VP Global Sales based in UAE, followed by regular video conference follow-ups to check on progress and sense check further developments.
Although the team were experienced in delivering trade shows, they were able to elevate their proposition to the next level, thinking more deeply about objectives, stand collateral and how their team would respond to visitor conversations.
Thank you for all your help and support with our TOC event planning. It turned out to be a very successful event for us. Lots of high quality leads and interested visitors with everything running very smoothly. The preparation and your contribution was vital and paid off by giving us a well executed event with no glitches.
Ziad Banna, Vice President, Global Sales
William Reed Business Media is a global leader in B2B communications, informing business growth in the grocery, hospitality, food & drink, cosmetic and manufacturing industries.
We have been engaged with WRBM for over 8 years across a variety of projects including live theatre production, visitor recruitment, show publicity, sponsor liaison and show review.
Services we have delivered for WRBM include:
- Identifying and booking keynote speakers for live theatres at National Convenience Show and Food and Drink Expo
- Managing all pre-show logistics with speakers along with on-site delivery of all live theatre programmes including food preparation, slide creation and logistics management
- Established a peer advocacy campaign using key visitor case studies to inspire fellow visitors to register and attend executed both on-line and through trade media
- Key sponsor liaison to ensure exhibitors (e.g. Unilver, General Mills, Coors, JTI) were fully prepared and maximising all marketing opportunities to drive effective returns
- Developing, planning and executing brand ambassador campaigns installing a national team in key cash and carry sites to register and recruit key visitors
From thinking creatively about speakers and content to seamless on site execution it’s been a great experience in what could have been a pressured and tense environment. Every speaker presentation was delivered on time, on brief and on budget without any logistical or technical hitches. The team are calm under pressure, resilient, innovative and great fun to work with – I didn’t worry for a second that it would be anything but a great show.
Clair Bowman, Features Manager, WRBM
We have extended our brief across a number of projects in relation to the National Convenience Show and found the team to be consistently creative, passionate and reliable. We get a job well done but also ideas about how we can change and evolve in the future to improve our offering which isn’t something you get from many suppliers.
Julie Addlington, Group Marketing Manager, WRBM