Category Archives: planning

ARE EXHIBITIONS THE RIGHT MARKETING TACTIC FOR START-UPS?

Exhibitions can be a fantastic catalyst for new businesses, announcing their arrival in the sector and introducing them to potential customers. They can also be an expensive nightmare without the appropriate planning, budget and control – so is it the right tactic for your new business? Here’s some inspiration before you jump in!

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WHY ARE MOST CARAVANS WHITE? 5 TIPS FOR STAND DESIGN

We’re currently working with a client who’s exhibiting at an event with over 3,000 exhibitors and 150,000 visitors. They were asking us for some advice about how they can stand out at a crowded show but also make sure they attract the most valuable prospects. That’s a big old question to answer, but as we were mulling over their options

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