Category Archives: how to do trade shows better

STAFF TRAINING FOR TRADE SHOWS – DOES IT EVEN MATTER?

Well let’s start with a statistic from Exhibitor Online that suggests 85% of the success of your stand will be down to the people on it. 85%!! More important than how your stand looks, what you’re giving away or where you’re sleeping, but generally given less time, discussion and money than most other elements of trade show planning.  Think about

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ARE EXHIBITIONS THE RIGHT MARKETING TACTIC FOR START-UPS?

Exhibitions can be a fantastic catalyst for new businesses, announcing their arrival in the sector and introducing them to potential customers. They can also be an expensive nightmare without the appropriate planning, budget and control – so is it the right tactic for your new business? Here’s some inspiration before you jump in!

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FESTIVALISATION: WHAT WE LEARNED WHEN NASHVILLE CAME TO LONDON

You may not know this, but there’s nothing I enjoy more than pulling on my cowboy boots, grabbing some Tequila and hollering along to a procession of country artists singing about drinking beer, buying trucks and falling in love.  I’m not ashamed to admit I’m one of ‘those’ bro country groupies, where it’s less about the rhinestones and cheating and

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