TRAINING
We can offer a variety of different training formats focusing on the specific elements that add most value for you and your business, delivered in a way that suits your style.
Training Formats:
1-2-1 Coaching (face-to-face / live video conferencing)
Webinar
Bespoke E-Learning
In-House Bespoke Courses
Bespoke Squad Role Play & Video Feedback
Exhibitor Master Classes
Generic Workshops
Exhibitor Boot-camps “at the show”
Our training follows the P.I.E. structure (Planning, Implementation, Evaluation) but depending on your specific needs we can focus on the areas where your organisation has greatest need. Areas covered within a typical training plan can include:
- SMART Objectives
- Budget Planning
- Stand Design
- Lead Capture
- Pre-Show Marketing
- Squad Selection
- Opening Questions
- Squad Training
- Filtering Visitors
- Buying Signals
- Follow-Up
- 7-Step Contact Strategy
- Feedback / Evaluation
Coming Soon – Exhibitor Boot-camp Webinar
Join us on-line for an hour’s intensive live session to inject some energy into your trade show planning with some top line tips, quick hints and the chance to ask the questions that you need the answers to!
Register here: Check back for updates and subscribe to our newsletter in the right sidebar
Our Scheduled Training Dates:
Energy Industries Council
Preparing for ADIPEC Webinar
Date: Tuesday 15th May Venue: Webinar
During this webinar we will be helping THE EIC members attending ADIPEC 2020 to fully prepare to maximise their time at the show and generate a stronger return. We’ll be covering all aspect of planning, implementation and evaluation, including how to stand out on a national pavilion.
For more details or to register you interest please contact us at proextra@12th-man-solutions.co.uk
FIT Show Exhibitor Boot Camp Drop-in Session
Wednesday 22nd May – NEC Birmingham
On the Insight Theatre – Pre-Opening
Come along on the morning of the second day of the show. Share with us what’s worked what hasn’t and let us help you with any issues you may still be having that will help you nail your proposition at the show. Nichola will be managing the Insight Theatre and Steve will be managing the Discovery Theatre for the duration of the show so please say Hi and pick our brains.
Delivered on behalf of:
This series consists of 2 webinars and 1 full day event.
2nd May, 15th May and 12th June
The aim is to give you an overview of how to prepare and plan leading up to the exhibition and then the top tips on how to maximise your return on investment when you’re actually there.
Excel at Exhibitions Part 1: Preparation and Planning (Webinar)
Brought to you by: Malcolm Johnston from Re-Formation Associates Ltd – Thursday 2nd May 2019, 10:30 – 11:15
Excel at Exhibitions Part 2: Capitalise on your Attendance (Webinar)
Brought to you by ProExTra – Wednesday 15th May 2019, 10:30 – 11:15
Excel at Exhibitions Part 3: Maximising your Return on Investment (Workshop)
Wednesday 12th June 2019, 09:30 – 15:00, Newmarket Racecourse Conference Centre, Rowley Mile Racecourse, Rowley Mile Drive, Newmarket CB8 0TF
Now you’ve taken on-board the basics from both webinars, this workshop gives you a chance to develop and perfect your exhibition preparation and attendance strategies further. Led by both webinar speakers Re-Formation Associates Ltd and ProExTra, in partnership with DIT in the East of England, this full day, interactive event will outline the tools to ensure you maximise your return on exhibition investments.
If you’re based in the DIT East of England region and would like more information, please get in touch or contact reece.collingbourne@mobile.trade.gov.uk or:
Register HERE
Delivered on behalf of:
Thursday, 13 June 2019 :
The Endeavour Partnership LLP, Tobias House, St. Mark’s Court, Teesside, TS17 6QW
If you’re planning to expand or grow in international markets, trade shows and exhibitions can be the perfect catalyst to achieve your export ambition. But the reality is they require in-depth planning, targeted implementation and laser-like evaluation to generate the returns that will fill your sales pipeline. In this interactive session we’ll share a range of practical advice, hints and models that will enable you to exhibit like a pro.
Please note this is a 2 phase event – a 1:1 will be arranged following the event with ProExTra to develop the specific plans for your trade show campaign.
Register HERE
To find out what some of our previous delegates learned on our workshops click the videos below to hear their feedback:
PREVIOUS EVENTS
March 21st 2019 – Exhibitor Training Day
Messe Frankfurt – Automechanika Birmingham 2019 – Venue: NEC
If you’re exhibiting at Automechanika Birmingham 2019 come along to this training day to find out more about the opportunities for you to maximise your investment specifically at the show and gain measurable ROI.
If you require assistance now regarding how to Plan, Implement or Evaluate your show attendance and whether or not your Team need some exhibition specific training please contact us to see how we can help with your preparations.
February 27th 2019 – Council for Aluminium in Building
Members Day
As part of the Council’s Members Day we will be presenting and offering our expertise by sharing a number of hints, tips and practical advice to help the delegates generate more 
sales from their attendance at FIT Show 2019.
The event will be open to CAB members and will be held at:
The Forest of Arden Marriott Hotel & Country Club
January 10th 2019 – Fast Lane Networking – Great Food & Great Conversations
October 17th 2018 – FIT Show 2019 – Exhibitor Day 
If you’re exhibiting at FIT Show 2019 come along to this training day to find out more about the opportunities for you to maximise your investment specifically at the show.
For more details click here
October 4th 2018 – Win More Business at International Trade Shows – BiC Sunderland
In association with the Department for International Trade Northern region this workshop focuses on the end-to-end P.I.E. process with a focus on specific international considerations. If you’re an SME based in Newcastle, Durham, Sunderland or Northumberland you’re eligible for this free workshop.
Register here: DIT Win More Business
June 28th 2018 – Win More Business at International Trade Shows – BiC Sunderland
In association with the Department for International Trade Northern region this workshop focuses on the end-to-end P.I.E. process with a focus on specific international considerations. If you’re an SME based in Newcastle, Durham, Sunderland or Northumberland you’re eligible for this free workshop.
Register here: DIT Win More Business
If you’d like to speak to us about training opportunities or would like the team to speak at your event please drop us a line at proextra@12th-man-solutions.co.uk or call Nichola on 07891 122542 or Steve on 07817 407643
