We can offer a variety of different training formats focusing on the specific elements that add most value for you and your business, delivered in a way that suits your style.


Training Formats: 

  • 1-2-1 Coaching (face-to-face / live video conferencing)
  • Webinars
  • Bespoke E-Learning
  • In-House Bespoke Courses
  • Bespoke Squad Role-Play & Video Feedback
  • Exhibitor Master Classes
  • Generic Workshops
  • Exhibitor Boot-camps “at the show” – it’s never too late to make a difference
  • Bespoke training content delivered in video format


MACO UK engaged ProExTra to deliver a bespoke exhibitor training workshop with some additional pre-show video support prior to our industry’s flagship event. Subsequently we have experienced an increase in qualified pipeline leads of over 50% from the show compared to the last time we exhibited at the same event. We would highly  recommend ProExTra’s approach to exhibitor training to any organisation looking to increase their ROI from a trade show.

Mark Enderby,  MACO UK


Our training follows the P.I.E. structure (Planning, Implementation, Evaluation) but depending on your specific needs we can focus on the areas where your organisation has greatest need.

A typical bespoke training plan would include:

  • SMART ObjectivesTraining3
  • Budget Planning
  • Stand Design
  • Lead Capture
  • Pre-Show Marketing
  • Squad Selection
  • Opening Questions
  • Squad Training
  • Filtering Visitors
  • Buying Signals
  • Follow-Up
  • 7-Step Contact Strategy
  • Feedback / Evaluation
  • A Pre-Show Refresher Video

20:20 Power Hour Sessions 

To get your Trade Show preparations off to a great start why don’t you book in for one of our 20:20 Power Hour Sessions?

We talk you through your Trade Show Troubles and prioritise your most urgent actions within an hour via Video Conferencing, a Telecom or where available a face2face meeting.

Book your session by clicking the ‘Pay with Paypal’ option below and once we receive your payment we’ll be in touch to book in your session!

20:20 Power Hour

£99 + VAT We will email a VAT receipt to you when payment has been received.


If you’d prefer to pay by BACS please email us at

Our Scheduled Public Accessible Training Dates:

We will be part of the Exhibitor Day on the 8th of March 2023 where we will be delivering two sessions helping Exhibitors to Plan their participation, Implement their strategies and activation on-site and Follow up on all their leads immediately after the show.

If you want to be in the audience please contact the sales team at the show now!

Making the Most of International Exhibitions

On the 3rd May 2023 we will be delivering training on behalf of

North East Department for International Trade at the:

Radisson Blu Hotel on Frankland Lane Durham DH1 5TA

The event itinerary will comprise of :

09:30 – 10:00: Arrival and Registration

10:00 – 10:05: Welcome and Introduction – DIT North East

10:05 – 11:35: Workshop delivered by ProExTraPlanning, Implementation and Evaluation

11:35 – 11:45: Comfort Break and Refreshments

11:45 – 13:15: Workshop Resumes with ProExTraPlanning, Implementation and Evaluation

13:15 – 13:45: Lunch and Networking

13:45 – 14:45: Workshop – Going Global

14:45 – 15:00: North East Case Study Interview

15:00 – 15:10: Next Steps and Upcoming Trade Missions

15:10 – 15:20: Q&A

15:20: Event Close

This event is open to all North East Businesses – To register and book your place email or contact your local DIT representative.



Delivered on behalf of:


Part 1:

WebinarExports & Exhibitions – Maximising your Return on Investment 

During Part I of the programme we’ll explore some of the key questions you need to answer before making the leap into international exhibitions. We’ll help you understand when’s the right time for a business to exhibit, how you research the highest potential events and understand the resources you’ll need before making a commitment. We’ll also be giving you a brief insight into what to expect from Part II along with sharing how you can prepare to get the most out of the workshop.

Part 2:

WebinarPractical advice, hints and models that will enable you to exhibit like a pro

If you’re planning to expand or grow in international markets, trade shows and exhibitions can be the perfect catalyst to achieve your export ambition.  But the reality is they require in-depth planning, targeted implementation and laser-like evaluation to generate the returns that will fill your sales pipeline. In this interactive session we’ll share a range of practical advice, hints and models that will enable you to exhibit like a pro.



If you’d like to speak to us about training opportunities or would like the team to speak at your event please drop us a line at or call Nichola on 07891 122542 or Steve on 07817 407643