Inspiring Exhibitors & Live Events

How ProExTra helps exhibitors power up their performance!

ProExTra (Professional Exhibition Training) helps businesses turn trade shows, exhibitions and live events into powerful engines for growth. Founded by the authors of ”The Exhibitionist” (Amazon’s #1 bestseller), we deliver expert training, smart strategy, and full-on event support — so you get more leads, more sales, and more impact from every show.

Exhibitions Are Tough — So Train Like A Pro

Trade shows are where people, products, and ideas collide — and when done right, they’re your biggest opportunity to build strong relationships and a thriving sales pipeline. But they take time, money and effort to get right!

We know that standing out and nurturing relationships takes more than a flashy stand and a few giveaways. From the years of experience and numerous clients we’ve supported, we’ve learnt it takes focus, energy, and a solid plan — and that’s where we come in.

What We Do

Whether you’re new to exhibiting or a seasoned pro, we can help you and your team through:

Training: One-to-one coaching &/or team workshops to sharpen skills and build confidence
Planning: Strategic preparation and consultancy to maximise ROI from every event
Delivery: On-the-ground support, from set-up to staffing, from build-up to break-down — we’re the extra pair of hands when you need it most

With 30+ years of hands-on experience, we don’t just support your team — we become part of it. From strategy sessions to stand setup, coaching to crowd engagement, we dive in wherever needed to help your event not just run smoothly, but stand out. We’re there in the thick of it, working shoulder to shoulder with your squad to make your exhibition a standout success.