Inspiring You Towards More Profitable Trade Shows & Live Events
Well let’s start with a statistic from Exhibitor Online that suggests 85% of the success of your stand will be down to the people on it. 85%!! More important than how your stand looks, what you’re giving away or where you’re sleeping, but generally given less time, discussion and money than most other elements of trade show planning. Think about
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Exhibitions can be a fantastic catalyst for new businesses, announcing their arrival in the sector and introducing them to potential customers. They can also be an expensive nightmare without the appropriate planning, budget and control – so is it the right tactic for your new business? Here’s some inspiration before you jump in!
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If 85% of the success of your stand is down to your staff, shouldn’t they be involved in setting the rules?
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Are you trying to navigate the sales:marketing tension in planning your next exhibition? You’re not alone but here’s some advice for collaborating your way through it!
Read moreWe’re currently working with a client who’s exhibiting at an event with over 3,000 exhibitors and 150,000 visitors. They were asking us for some advice about how they can stand out at a crowded show but also make sure they attract the most valuable prospects. That’s a big old question to answer, but as we were mulling over their options
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Exhibitor training is fast becoming the key to unlocking more value for exhibitors & visitors – here’s what we learnt from FIT Show 2019’s event last week
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If your trade show seems too big to tackle why not break it down into bite-sized chunks?
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How can Exhibition Organisers help themselves by helping exhibitors?
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Inspiring Exhibitors & Live Events 